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BIpro Lite
BIpro Lite is a price management application that allows the user to model different
price assignment scenarios to achieve budget or profit goals. It can scan a relational,
Microsoft Analysis Services/OLAP
or flat file databases in order to search for either categories or individual products,
which are sensitive to price changes. These types of products are also called price
elastic products. For each found entity BIpro Lite builds a specific demand model
based on (Price, Quantity) ~ patterns using our proprietary definition of elasticity
as a more reliable measure of the price sensitivity. These models form the basis
for prediction of either price or sales quantity.
BIpro Lite is a price and revenue optimisation tool, designed as a price management
decision support tool. The BIpro Lite main features are:
- it processes data from any ODBC or OLE DB compliant relational databases,
- it works with any custom merchandising hierarchies that are normally modelled by
several related database tables (e.g. Department, Category, Sub-category, Brand,
and Barcode) by mapping them into the BIpro internal generic hierarchical metadata,
- it is able to perform price or quantity prediction on any category or product (SKU)
level that gives powerful category management leverage to a marketing manager,
- it is able to identify categories or products that are highly or mildly sensitive
to price changes or insensitive (inelastic); this reduces research time a)
for products that might give significant promotion uplift or b)
for products that could be sold at higher or lower prices,
- it employs mathematical algorithms that generate robust category or product demand
models that form the foundation for price or quantity predictions; those algorithms
rely on proprietary implementation of elasticity definition that allows filtering
random fluctuations of quantity that might coincide with price changes.
A limited functionality version of BIpro Lite is available for on-line
evaluation. Its full version is also
available for evaluation upon
request.
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